Recommended Retail Price:
R 157.00

ISBN:
0-620-37654-6

Details:
260 pages
Finance / Business

Order:
Contact Griffel

Related links:
Forward & Introduction
Endorsements
Article in the Sowetan
Bizcommunity
Soul Circle Pty Ltd

Splash page

Media page

KKNK Photos

More about Value through Values

Moneyweb article

The book questions the conventional understanding of all transactions and asserts that transactions - and business itself - should not primarily be premised on getting or self interest. The book challenges the validity of the understanding of capitalism based on self interest, and what it has done to all areas of our personal and collective lives. It then reveals the axiomatic truth that as humans we are here to serve together with the empowering effect of conducting transaction from a giving perspective. The book suggests that understanding transaction from a contributory point of view will not only address all current problems facing the economic world, but will enhance abundance and contentment on a personal, company, country and global level.

"The way of the future, the whisper of tomorrow," is how internationally known South African businessman, Raymond Ackerman, describes this inspirational work by Jerry Schuitema, economics communicator, author and consultant. The author brings all of his wide and varied life experiences and 40 years exposure to business and economics to bear in taking the reader on their own personal journey through the fascinating world of business, not only demystifying the topic and exposing the real human face of business, but showing in great detail the kind of behaviour we can all adopt to achieve personal abundance and contentment.

In the process, Schuitema shows how this same behaviour will address some of the most important economic issues of our time at a company, country and global level. The book has something for everyone: for the average person it shows how to unleash entrepreneurial behaviour for growth in either our professional or personal lives; for the employee it shows how we have lost our true power in the workplace and how to get it back; for the business leader, it is a handbook on addressing the key issues of transparency, governance and sustainability, and for the accountant it details a different way of accounting that will reinforce transparency, sustainability, and common purpose and common fate between stakeholders. And it is all done in Schuitema's flowing and easy to understand writing style.

Ackerman concludes: "This pionerering work is not only timely, but deserves to be read and studied by business leaders and students in the year's ahead."